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Roseman University College of Medicine Launches GENESIS Program to Address Health and Social Needs of Vulnerable Las Vegas Households

Roseman University College of Medicine, joined by Las Vegas City Councilman Cedric Crear, launched its GENESIS program at an event at Las Vegas City Hall.

Roseman University College of Medicine Dean Pedro “Joe” Greer, Jr., MD and Las Vegas City Councilman Cedric Crear (Photo From Anny Ortega and Francia Garcia from the Roseman University of Health Sciences Multimedia Department)

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Roseman University College of Medicine, joined by Las Vegas City Councilman Cedric Crear, launched its GENESIS program at an event at Las Vegas City Hall. GENESIS is a household-centered approach to aligning healthcare, public health, and social services to help vulnerable households achieve resiliency.

It provides clinical and social services to households in medically underserved communities through household visits, interprofessional clinical practices, and patient navigation. Care teams that include learners from Roseman University’s Colleges of Medicine, Nursing, Pharmacy, and Dental Medicine; their faculty; and GENESIS community outreach workers use a mobile-accessible health app to assess and track households’ medical and social risks, develop and implement care plans, and measure outcomes over time. GENESIS also connects households with professional experts from other areas of specialty through its trusted network of community resources.

“The overall health of patients is mostly driven by social, economic and environmental factors, with the home as the nexus of these factors,” said Roseman University College of Medicine Dean Pedro “Joe” Greer, Jr., MD. “Eighty to 90 percent of disease is not attributable to biologic causes, but rather the social determinants of health such as family, income, safe housing, and education.”

Funded in part by a $300,000 American Rescue Plan Act grant was brought to Roseman's attention by Councilman Knudsen and Adam Smith from the City of Las Vegas, GENESIS will begin servicing households in select underserved areas in Las Vegas before expanding across the Las Vegas Valley.

“Roseman is prime to make a difference not only in the quality of healthcare in southern Nevada, but also in the pathways of students and faculty to become physicians and to go into research,” said Las Vegas City Councilman Cedric Crear.

To amplify Idealism in the community, Roseman University College of Medicine created its Apple Art initiative. Partnering with local artists, GENESIS vehicles are themed with a focus on idealism and the social determinants of health.

“Through artistic representation, GENESIS vehicles are visualizing issues such as housing, mental health, and health disparities, among others,” said Sheyla Pierre, MBA, MSW, Roseman University College of Medicine’s director of equity development and community engagement. “Our first vehicle was designed by Las Vegas’ very own Juan Muniz, who has told the story in his art relating to mental health, an issue near and dear to him. Our second car was a collaborative effort by Nancy Good of Core Contemporary in partnership with two of her Core Scholars from West Preparatory Academy. The theme of this car is housing.”

The theme of this car is housing and its emphasis that home is where the heart is.”

The GENESIS vehicles will be driven by community outreach workers as they conduct home visits and attend various community outreach events. Each car will have a QR code that links to more info on the artists and their concept as well as Apple Art and the GENESIS program, says Pierre.


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