Fisher Brothers, a fourth-generation real estate owner and operator, announced its acquisition of a Boeing 747 jumbo jet to bring it to Las Vegas as an immersive experience in collaboration with AREA15, the immersive art, event and entertainment district in Las Vegas.
The iconic structure was recently constructed as a large-scale art installation for Burning Man festival by artist Ken Feldman of Big Imagination. It was used for several years as a nightclub and daytime lounge at the festival. The jet is 150 feet long and 60 feet wide. And it will deliver an unique adaptive reuse asset to the experiential art and entertainment district. Currently, the aircraft sits at the Las Vegas Speedway where it will be temporarily stored until further notice. Plans are being finalized for the final landing place for the plane.
"We are incredibly excited about the immeasurable creative opportunities that come with repurposing this 747 jet. The possibilities of what we can accomplish with this purchase are endless, and we look forward to sharing more as our vision takes shape," said Winston Fisher, Partner, Fisher Brothers and Chief Executive Officer, AREA15. "The acquisition and remodeling of this plane closely follows our mission at AREA15 of building an emotional connection for visitors through art, entertainment, and experiences."
Tony Hsieh, who invested $350m into Downtown Las Vegas, was the first to bring large-scale Burning Man art into the city. This has inspired others to do the same, and one of the reasons the previous owners brought the plane to Las Vegas in 2020.
"I am eager to watch the creative vision behind this incredible asset take shape," said Olivia Diaz, Ward 3 City Councilwoman. "The 747 has a rich history of pushing artistic boundaries in Nevada, and we are pleased to welcome its next iteration to Las Vegas. The aircraft will surely be a new landmark for our city."
This purchase builds on Fisher Brothers' growing activity in Las Vegas. In 2018, Fisher Brothers announced AREA15 as the flagship destination on the 80 acres of frontage along the I-15 interstate that the development firm acquired in 2006. The immersive entertainment complex, offering live events, immersive art and experience, and unique food and drinks, opened to the public in September 2020 and has welcomed over 2 million visitors in the first year. In March of 2022, AREA15 announced plans to expand and open a second location in Orlando, Florida.